Nordic Tour Operators
Summary:
Since 2022, Nordic Bench has annually investigated the 25 largest Tour Operators in the Nordics. Every year, roughly 6,500 Northerners are asked which Tour Operators they have used in the past year. In the survey, in the same way as in other surveys, the customers can indicate the degree to which they feel they can recommend the tour operators they have traveled with to others.
In other words, the ones at the top of the NPS chart below are the ones you should use when choosing.
Net Promoter Score, NPS
In the list on the left, you can see which NPS rating customers give to the various Tour Operators. The scale goes from - 100 to + 100. A negative recommendation value is normally a bad rating that says the company has a very large percentage of dissatisfied customers and very few would recommend them to others.
“Tour operators are one of the industries with the most satisfied customers of all our measurements. We can recommend the ten highest-rated Tour Operators, where Aurinkomatkat in Finland and Bravo Tours in Denmark stand out above all.”